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Marketing & BD Essentials: Creating Sustainable Growth & Predictable Revenue
December 21, 2022
1:00 pm - 2:00 pm
Part 12 of the ‘Designing Your Business’ Masterclass Series.
Most firms are extremely thoughtful when developing their designs, but often let communicating their brand or actively pursuing ideal clients fall to the wayside. Although marketing and business development both contribute to firm growth, there is a big difference between the two. While marketing establishes your brand and (hopefully) generates qualified leads, business development focuses on strategically developing relationships with potential, new and existing customers.
During this session, Douglas Teiger, FAIA, will reveal his system for gaining and tracking leads and sales opportunities that works for teams of all sizes.
By the end of this session, you will learn how to:
- Articulate the difference between marketing and business development.
- Create a simple CRM system to efficiently track your leads.
- Design a business development pipeline.
- Summarize how that data can improve your business decisions.
Join acclaimed architect and business coach Douglas Teiger, FAIA, as he presents part 12 of his ‘Designing Your Masterclass’ Masterclass series. This free, live webinar will earn you 1 AIA LU and a certificate of completion so you can self-report to any other organizations you may be a part of.Register